Professor Jem Bendell

notes from a strategist and educator on social and organisational change


Dr Jem Bendell is a Professor of Sustainability Leadership and Founder of the Institute for Leadership and Sustainability (IFLAS) at the University of Cumbria (UK).

He focuses on leadership and communications for social change, as well as approaches that may help humanity face climate-induced disruption.

A graduate of the University of Cambridge, he had twenty years of experience in sustainable business and finance, as a researcher, educator, facilitator, advisor, & entrepreneur, having lived & worked in six countries. Clients for his strategy development included international corporations, UN agencies and international NGOs. The World Economic Forum (WEF) recognised Professor Bendell as a Young Global Leader for his work on sustainable business alliances. With over 100 publications, including four books and five UN reports, he regularly appeared in international media on topics of sustainable business and finance, as well as currency innovation. His TEDx talk is the most watched online speech on complementary currencies. In 2012 Professor Bendell co-authored the WEF report on the Sharing Economy. Previously he helped create innovative alliances, including the Marine Stewardship Council, to endorse sustainable fisheries and The Finance Innovation Lab, to promote sustainable finance. In 2007 he wrote a report for WWF on the responsibility of luxury brands, which appeared in over 50 newspapers and magazines worldwide, and inspired a number of entrepreneurs to create businesses in the luxury sector.

That bio is all past tense, as now Jem has moved into a new phase of work in light of the latest climate science.

Jem doesn’t respond to unsolicited email or Facebook requests. He is often engaging in discussion with people on the Sustainable Leaders Linked In group. The Institute can be contacted at You can receive a quarterly update from Jem by subscribing here.



46 Responses to “About”

  1. Jem,
    Just finished your “dossier”. Esp. liked the chapter on “New Regulations and Initiatives on NGO Acctability”. Have known may of the same people as you, incl’g Edwards, Zadek, Borell, Lisa, Malcolm McIntosh.

    Skype is good. Which of your various past email addresses turned out to be reliable for you?

    Good luck at WWF-UK. I see their int’l counterparts in Brussels a lot,

  2. tim said

    just sent you a longish email explaining where I disappeared to, which of course bounced and I can’t guess your email -t

  3. jem said

    hi tim! put my 2 initials in front of

  4. Visitor180 said

    I have visited your site 745-times

  5. Visitor989 said

    Your site found in Google:

  6. jone said

    very interesting….

  7. Elizabeth said

    Very excited about the UN event… wonderful news! Elizabeth

  8. […] globally widespread, yet remains very variable in both form and quality,” said report co-editor Jem Bendell of Lifeworth, a consulting firm.  UNCTAD’s report authors agree:  “Unless reporting is […]

  9. Andrew said

    Is West Papua less deserving than Iraq to protection from slaughter and torture? Whom did you see shooting hostages, who started shooting as the hostages were approaching the special forces troops? I assume you do recall the military operation in Geselema. And what was the response to Kelly’s dreadful demand for the UN to return to West Papua or for foreign media.

    If you are willing to know how one of these disasters started, this declassified US State department summary gives a good explanation

    • jembendell said

      Thanks Andrew. I was not in West Papua. I was told Daniel Start, and other reports, that two Indonesian hostages, Navy and Tessy, were killed by the OPM with machetes. Daniel said there was no shooting at the time when they ran away when Navy and Tessy were being killed. That is also in his book The Open Cage. However, separate to that incident there are other reports about an attack on a village by people pretending to be the red cross, by arriving in a white helicopter, and it was unclear who those people were (mercenaries or military), or who they were acting for. Is that the attack you are mentioning? Clearly the West Papuans are as deserving of rights and justice as Iraqis or anyone. If you are bringing attention to the current situation, as well as working for justice on what happened in the past, then I think thats important work. Id welcome links to the latest information as its not an issue I have followed in recent years.

      • Andrew said

        Thanks for reply, it is over a decade since those reports and I could well have some wires cross. I’d have to admit some sensitivity, these people have shown so much more restraint than the Irish, Palestinians, than just about anyone you could name.

        My area of research has the colonisation process 1935-1963 which is what you’ll find mostly documented at my information kit. These days there are several reasonably good sites, just google ‘west papua’.

      • andrew767 said

        How weird I seem to have a double-ganger. Anyway, yes Geselema is the village that was gunned down from the helicopter using the Red Cross flag, and there is no doubt that it was the Indonesian military that borrowed the Freeport helicopter for the impersonation of the IRC.

        My latest work is at

        Behind the smoke & mirrors it now appears that it was a UN trusteeship agreement that the Kennedy administration drafted and Indonesia and the Netherlands signed in 1962. i.e. West Papua is the last remaining UN trust territory.

  10. hari laxman said

    “Ideal Globalization –The Solution for Sustainable Developments”

    (Worldwide Mails: 130000-130100)


    The President/The Secretary General/Members,


    Sub: Consideration for The Agenda “Exploring further the goal of Globalization” to the next General Assembly Meeting.

    I kindly request, the following, to be mentioned in the agenda of next General Assembly Meeting, just for the purpose of exploring further the goal of Globalization and to start healthy debates about various options to find the solution of climate change and bio diversity loss.

    Let UN very clearly define the Globalization, both in its General and Ideal form, keeping our Individual, National and Common interest of planet earth.
    While doing so,

    a) Let UN clarify the present definition of the Globalization being applied and list out the matters/fields to be covered under this definition.

    b) Whether UN Prefers to accept and continue with the present idea of limited Globalization only or in future going to expand the Globalization as per its ideal definition to be defined as per the above agenda, by the UN.

    c) Let UN justify the reasons of going, either for limited or ideal form of Globalization.

    I believe, the idea of Globalization, so far being applied by UN is undefined. Anything needs to be defined first, to understand and implement in its most effective ways.

    Thanks with Regards.

    Hari Laxman

    (Shriji Aptt, LM Road, Navagoan, Dahisar-W, Mumbai-68)

    The following is for further information please.

    “The SOLUTION”


    “The United World”



    “Test Subject Testify Root Freedom”
    “Effectively Argue Ever in principle”

    “Such Subject Address Whom So Ever Concern”
    “Real Solution Purpose Response No One Concern”

    “Kept Subject Deep Silent Beyond Imagine”
    “Allow Talk Write Deny Debate Develop”

    “Just Not Reach Anyhow Century One Next”
    “But Specific CERN Centuries Infinite Next”

    “Problems of-PRESENT WORLD”
    “Problems of-FUTURE WORLD”

    “Sustainable Economical Balanced Development”
    “Security Mind Any Kinds”

    “Climate Change Biodiversity Loss”
    “Terrorism Trade Currency War”

    “Nuclear Proliferation Population Explosion”
    “Migration Indigenous Malnutrition Poverty”

    “Boundary Natural Resources Forest”
    “Pollution Water Energy Employment”

    “Human Women Children Animals Rights”
    “Await INDIVIDUAL Planetary Real Rights”

    “The ONE”
    “The ONLY ONE”




    “The Solution for Each Every Thing”
    “The Solution for What May Matter”



    “Knowledgeable-NEW BORN”

    “Unknown All Blow Horn”
    “World Drama Own Version”

    “No Win Close Curtain”
    “Rehearsal for No Learn”

    “Wishing Dear Mother Earth”
    “Must Get Early Grave”

    “Flying Climate Lovers at Copenhagen”
    “Flying Climate Lovers at Cancun”

    “Roam Saintly Arrange Mutual Meet”
    “Enjoy Dual standard Climate Romance”

    “Actively Play For Lost Track”
    “Open Battle Game World Pact”

    “Procurable plus Profitable”

    “Traps Tricks Counter Act”
    “Wisdom Voice Back Track”

    “Wish Open Own Heart”
    “Where There Natural Love”

    “Worry Dears Do Comments”
    “Might Missing Conscious Mind”

    “Found Free Fresh Quite”
    “Memory Access Latest Update”

    “No Hang-up No Disk Crash”
    “Sectors All Along Indicates Intact”

    “No Pressure Not Even Sugar”
    “Smartly Runs All the Graphs”

    “Revision Report Reveals”
    “Serious – SHORT VISION”

    “Personal Priority Program Dream Vision Mission”
    “Business Profile Purpose Format Vision Mission”

    “Lost Real Meaning So Meaningful Word Vision”
    “Verify Self Short Vision Far Long Vision”

    “Climate Lovers at Copenhagen”
    “Climate Lovers at Cancun”

    “Climate Lovers Earth Around”
    “Autocrats Bureaucrats Doctors”

    “Industrialist Educationalist Scientist”
    “Economist Columnists Professionals”

    “Journalist Noblest Novelist Legalist”
    “Leaders Teachers Workers Traders”

    “Institutes Universities Academies NGOs”
    “Thinkers Think-Tanks Foundations Forums”

    “Presidents Ministers Legislators rulers”
    “Students Professors Fellows Researchers”

    “Corporations Incorporations Limited”
    “National Multi-National International”

    “Philanthropist Millionaire Billionaire”
    “Readers Writers Philosophers”

    “Democrats Republicans Communist”
    “Socialist Secularist Religionist”

    “Corporate Union Import-Export Union”
    “Industrial Business Political Big-Union”

    “Labor Union Trade Union Small-Union”
    “Local Union State Union National Union”

    “Regional Union Continental Union”
    “International Brand U NO Union”

    “1st World 2nd World 3rd World”
    “Under World If Any Other World”

    “Dear Earth PLANETIZEN World”

    “Backup Show-Managers Business Base”
    “Pickup Ground-Managers Politics Base”



    “YES WE CAN”


    “The WORLD Even”

    “Found Aladdin the Magic Lamp”
    “Un Served Anything No Camp”

    “The ONE”
    “The ONLY ONE”


    “The Solution Each Every Thing”
    “The Solution What May Matter”

    “Knowledgeable-NEW BORN”




    “Any things ELSE Treat With PATCH”
    “Minds Only Business No Record Match”

    “Good Ground Develop Addition”
    “Mourn Meet Shame Celebration”

    “Nothing Will Left Write Will”
    “Force If Climate Business Deal”

    “Super Human Life Worth”
    “Expect Earth Poisonous fall”

    “Well With Longest In Millennium”
    “Slow But Certain Mother’s Death”

    “World Unfortunate Unite Unfair Ways”
    “Selfish Mission Mislead All Ways”

    “Developed World Money Power”
    “Muscle Power Super Power”

    “Collectively All with Full Power”
    “Demand But From Poor Beggars”

    “Developing World Third World”
    “Hope Have Healthy Stomach”

    “Big Brothers Actor Donor Brothers”
    “Most Innovative Anyhow Sale Favors”

    “Force Them Climate-Eco Surgery”
    “Live Then Even Without Stomach”

    “Past Present Wrong Doing”
    “Over Consume Every Thing”

    “Redefine Morals Rights Instant Act”
    “Unjust Deny Right Painful Innocent”

    “Shouting Together Crying Pain”
    “Indigestible Poor’s Little Gain”

    “The Have-nots Have Self Proud”
    “Having Few Favorite Fortune 500”

    How The-Haves Have Such Proud?
    “Having Favorite Pennyworth Few Billions”

    “Have-Notes Permitted Just Inherit”
    “Sub-Human Life Long Suffering”

    “Offering Them Now Unwanted Merit”
    “Never Ending Donator Depend Poverty”

    “Have-Notes Served Masters for Centuries”
    “Unsustainable Survive Still Some Centuries”

    “Few Days The-Haves Deadly Upsets”
    “Little Less Uncountable Bank Assets”

    “Every Thing Understandable But Not”
    “Who Help Whom Who Expect Whom”

    “Every Body Differentiate Difference”
    “Hypocritical Thinking Quality Thinking”


    “Develop With Mutual Efforts”

    “Pay Punishment Harming Act”
    “Justice Noble Bring Balance”

    “The ONE”
    “The ONLY ONE”

    “The Solution Each Every Thing”
    “The Solution What May Matter”


    “Knowledgeable-NEW BORN”




    “Divided Earth Rule Present World”
    “Step One Down Wild Civilization”

    “Unified Earth Rule Future World”
    “Step One Up Wonder Civilization”

    “Climate Ecology Follows Function Unit”
    “Solution Effective Apply Complete Unit”

    “Idea Inherently Belong Present Rule System”
    “Reform Every Things Prove Aim Theorem”

    “Sustain Expand Must Meet Development”
    “Economic Politic Close World Leadership”

    “Much Less Competitive Developing Half World”
    “Heartily Draft Words Vulnerable Whole World”

    “Secure Bubble Free Wise Future Investment”
    “Multi Return Rule Earth Unite Management”

    “Crack Define Ambiguously Possible Best”
    “Perchance World Pact Unanimously Signs”

    “Achieve Impress Display Merely Signify Paper”
    “Worsen Matter Infect Invisible Distant Future”

    “Unfulfilled legal Pact Words War”
    “Fears Climate Suicidal World War”

    “Never Will Come Such Favorable Time”
    “Never Remain Critical Still Safe Climate”

    “Realize Result Accept Pure Science”
    “Right Time at Planetary Presence”

    “Solution Once Perfect Permanent Ever”
    “Foolproof Loop holes Even Black holes”


    “LOGICAL Harmonics BALANCE”



    “The Solution Each Every Thing”
    “The Solution What May Matter”

    “The ONE”
    “The ONLY ONE”

    “The SOLUTION”
    “All IN ONE”

    “The SOLUTION”
    “All BUILT IN”

    “Knowledgeable-NEW BORN”





    “Refer Primary Teachings Relate Basic Rules”
    “Think twice colonize Moon and Mars”

    “Frustration Fiasco Standardize Proper on Earth”
    “Success Story Here Educating Outer Space”

    “Interested Energy Direct From Star Source”
    “Ignorant Mad Manner Waste Natural Resource”

    “Eager Find Every Solution”
    “Abroad Instead Looking Around”

    “Break Apart Hard Preset Mind”
    “One among Billions Trend Setter”

    “How Genius Mind Thinkers Doctorate”
    “Think Tanks Brand Custom Research”

    “Feel Quite Pitiable Apply Narrow Mind”
    “Just Own Few Future Generation Rights”

    “Feel Generous Excellence Dedicate Broad Mind”
    “Future Endless For ALTOGETHER UNDER SUN”

    “Fellow Members Follow Solar Family Rules”
    “Manage Planet Live Longer Than Parents”

    “Suitable Challenge Solution Known Now”
    “Preach Propagate Prepare United World”

    “Rise beyond Bonded Pay Packaged Materialism”
    “Ignite Intellectuals Gifted Inner Self Mechanism”

    “Implant Modify Genetics Highest Humanism”
    “Invent ABCD Adam Eve PLANETISM”

    Hari Laxman

  11. […] par des intervenants tels que Lina Srivastava, célèbre activiste du récit transmedia, et Jem Bendell qui nous brossera un portrait peu conventionnel et sombre sur le thème de […]

  12. […] book seeks to distil some of the author’s 15 years of experience and key learnings on the advanced strategic planning of partnerships for people who work within […]

  13. carmilla5 said

    Hi Jem absolute loved yr TED talk I am so glad more & more people are talking about what money is. Thank you do much. Am sending yr talk off all over social media as I want people to ‘get’ the knowledge of what false enslavement we’ve been living under with debt as money. Tks for all the links to new forms of money. I dream of a world called Utopia where we are all supported by each other & we support the world instead of pillaging it for more growth. Jem, lovely to have found a lkindred spirit. Cheers Lisa x

  14. ZIKUN LIN said

    I love your speech in TEDX Transmedia, yes’ just money’ ,healty and happy is important in individual life….

  15. […] Dr. Jem Bendell explains that one reason for the lack of comprehensive action from prestigious brands is identified […]

  16. […] Dr. Jem Bendell, an award-winning authority on business-society relations, along with Anthony Kleanthous, Senior Policy Advisor on Sustainable Business and Economics at WWF-UK, together performed a study for the World Wildlife Fund United Kingdom (WWF-UK) called Deeper Luxury: Quality and Style when the World Matters, which was widely acknowledged to have inspired the luxury industry to increase efforts on social, environmental and ethical performance. The comprehensive study provides a vision and rational for a more sustainable luxury industry through a compelling business plan for a new type of luxury with deeper values presented in smarter methods of sourcing, manufacture, marketing, and distribution. The report presents a new luxury consumer, a new luxury marketplace (featuring industry challenges), the environmental and social performance of the ten largest, publicaly-traded luxury brand owning companies, and the important role of celebrity endorsements influencing consumers and therefore companies. Ranking of environmental, social, and governance performance and reputation of luxury corporate groups (L'Oreal, Heremes, LVMH, Coach, Tiffany & Co., Swatch, PPR, Richemont, Bulgari, and Tods) […]

  17. Chris Arm said

    Hi Jem, please visit my facebook page for an important announcement. Congrats on the appointment at Cumbria by the way… a bit different to Bristol i should think? All good wishes, Chris.

  18. Garfield said

    I have read so many articles or reviews about the blogger lovers except this article
    is truly a good post, keep it up.

  19. Dirk said

    wonderful issues altogether, you simply won a new reader.
    What might you suggest about your post that you made a few
    days ago? Any certain?

  20. […] Jem Bendell: […]

  21. Carolina said

    Professor Bendell, I am Carolina, part of the committee for the 2015 Ecommerce conference: . We would like to know if there’s any interest in attending to the conference, sincer we are willing to give you a complimentary ticket. Please, contact me for more information.

    Best regards,

  22. Hi Jem,

    I’ve just had a quick read of your 28th Sept article “Future lines of debate and action on climate”. With all due respect, may I ask where and to what level you studied any science subjects that are relevant to the Catastrophic Anthropogenic Climate Change (CACC) because I get the impression that you may not have studied any relevant science subject beyond GCE/GCSE (or whatever it is called these days).

    Surely you could have made reference to someone more relevant than actor Leonardo DiCaprio as support for your scare-monte ring rant.

    There has been NO global warming for 18 years now, a “hiatus” that was NOT projected by the IPCC.

    Best regards,
    Pete Ridley

  23. Chris said

    It appears that sea temperatures have been rising and taking up some of the surface heat rises. I think that largely the issue is about our use of resources full stop. All signs are that we are close to and beyond peak soil nutrients, flora and fauna, most metals, diversity, old growth forrest, sea life etc. Our system is using the sea and air as a dump for our effluent. We are in desperate need of some humility.

  24. Hi Jen,

    In my humble opinion you are talking Cr ..p!

  25. […] Pound and celebrating the launch of the Guild of Independent Currencies.  Leander Bindewald and Jem Bendell both presented, and Matthew Slater and I also each got up to say a few words. We all focused on […]

  26. Jing said

    Dear Prof. Bendell:

    I am a MSc student from University of Bristol. Besides, I work in the top academy of China, the Chinese Academy of Sciences, and have always been working for the building of a better financial system and monetary transformation in China.

    I look through your articles on wordpress and find excitedly that we share a lot of commons in belief and practice!! For example, our team in China have launched the financial lab in Chinese universities in order to do an experiment of new real economy system.

    In fact, during the past 20 years of my supervisor, he also encountered many many difficulties from the misunderstanding of the mass or even elite in China about the significant implications on the problematic monetary system. The financial crises and the Internet hit the old world and bring the human society to an new ear. It is the prime time for us in the different part of the earth to join and put efforts together!

    Right now, I am living in London and looking for strategical partners in UK and I think we can have a good talk when you are convenient. I really cannot write all things done in this short email and I am looking forward to your response.

    Thank you for your attention and looking forward to meeting you soon.

    Best regards,


  27. KWs said

    Thank you, I’ve recently been looking for info
    approximately this topic for a long time and yours is the greatest I
    have came upon till now. However, what about the bottom line?
    Are you positive about the supply?

  28. […] Full speaker bio: […]

  29. […] Pound and celebrating the launch of the Guild of Independent Currencies.  Leander Bindewald and Jem Bendell both presented, and Matthew Slater and I also each got up to say a few words. We all focused on […]

  30. Corinne CHORON CLAYETTE said

    Dear Jem,

    Supply Chain professional and now enrolled into an EMBA programme, I am now working on a new business model related to CSR. I came along some of your publications on the collaboration between NGO’s and corporations. I would welcome your expertise and view on my work.
    I hope we could exchange in near future.

  31. Dear Jem
    Whilst your notes on Engaging the Climate Tradgedy are valid. I have a number of questions:
    1 – Have you made strenuous efforts to reach indigenous peoples, whom are not just Native Americans nor Aborogines? One is actually asking these questions.
    2 – Climate DESTRUCTION, systematically endorsed over centuries for monetary profit by a select group of individuals that require complete adherence to group values for aspiring members. The climate has always changed over eons. What our great grandchildren will bear is wanton, rapacious destruction driven by selfishness, greed and apathy.
    3- Have these notes been actually placed in the hands of Caroline Lucas MP, Jonathan Barclay, Jeremy Corbyn MP, Diane Abbott MP, Dame Shirley Williams, disseminated to every Environmental/Sustainabilty Officer in local councils?
    4 – Although you are clear about the negative impacts of neo-liberalism your blog and “achievements” rely, rather heavily in my opinion, on the tropes of individualisation, patriarchy, capitalism, neo-liberal approaches and systems and the continued nurturing thereof of their enclaves by complicity masked as “you need to be in the system to change it”. Why?
    5 – Totnes is not, was not and never will be the seat of radical artists you believe it to be. It is, was and forever, probably, will be an entrenched enclave of middle-class aspiration to be “real”. We don’t and won’t ever choose to live there. Although the occasional visit to see what you’re “dallying” with is mildly diverting. Why are you wilfully misrepresenting the actuality of Totnes?
    6 – Have you engaged grass roots artists, activists, communities? At all?
    Please, do not “academic speak” me in your answers. I resigned from my lectureship in 1996 because, amongst other reasons, I refused to accept 70% as a First Class Honours for the degree I was co-writing and saw the path of knowledge commodification HE was walking down. One is not an expert when one has not even achieved getting three quarters of ones specialist knowledge correct.
    I trust these questions will be received and answered as rigourously as the spirit and intellect in which they are asked.
    yours sincerely
    Karen Lawrence

  32. I omitted one last question
    – why do you not reference Fritjot Capra and his Systems Approach? At best, a rude, arrogant academic discourtesy. At worst, you haven’t read him.

  33. Youre so awesome, man! I cant believe I missed this blog for so long. Its just great stuff all round. Your design, man…too amazing! I cant wait to read what youve got next. I love everything that youre saying and want more, more, MORE! Keep this up, man! Its just too good.

  34. […] Jem Bendell‘s premise is that climate breakdown and its threat to humanity is a given. Even if all […]

  35. Jesse said

    There is a comprehensive early childhood curriculum that is rooted in ideas of deep learning, complex problem solving and, perhaps, deep adaptation. If the future requires children who will be equipped to rebuild society, I would look to Anji China for one powerul model of systems change.

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