Professor Jem Bendell

notes from a strategist and educator on social and organisational change

Archive for November, 2010

Vogue and Marie Claire report on sustainable luxury

Posted by jembendell on November 29, 2010

Jem interviewed in Marie Claire

Jem interviewed in Vogue

Can jewellery give miners decent work and livehoods, promoting sustainable development? Can India reclaim denim, as an organic, handwoven, naturally dyed traditional cloth? These issues are discussed in this month’s Vogue and Marie Claire. I talked to both, while sporting the organic denim Sherwani I created with Prema of Rangoli Fashion House and Rubina of Colours of Nature, when in southern India earlier this year (and photographed by famed photographer (and great chap), Paulo Pellegrin).

One focus of my work since 2006, has been helping promote more awareness of sustainable business issues amongst elites and middle classes across the global South, particularly in Asia and Latin America. So Im pleased that this month I get to promote sustainable fashion and jewellery in both the spanish Vogue and Marie Claire in India. In one of the articles I discuss the history of denim, and how it can be reclaimed as Indian. The side benefit of this work is that, as just an academic and consultant, I get to chuckle about appearing in top fashion magazines! So, don’t just stand there, let’s get to it (strike a pose, there’s nothing to it…)

Thanks to Noela Fernandez and Aekta Kapoor for the interviews.

Some snaps of us in action at Rangoli in Auroville….

Jem and Prema plan the lining

Getting measured at Rangoli

Getting measured at Rangoli

Jem discovers how Rubina and Jesus make blue

Jem discovers how Rubina and Jesus make blue

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Posted in ALN, Funny, My Life, Sustainable Development | 3 Comments »